Why Is Accounting Important For Your Advertising Agency?

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Many advertising agency owners may focus on improving sales and outreach to bolster the financial position of their agency. However, advertising agency accounting — even more than improved sales — can be a meaningful driver of revenue growth for your advertising agency. Accounting for agencies can help address concerns about a lack of financial planning or cash flow management problems.

Accounting can be the financial backbone for your advertising agency’s future and financial health. You may think about accounting for agencies when your taxes are due. Yet, accounting can help to bolster your business success throughout the year.

Even better, it is simpler and easier to improve your accounting for a marketing agency than to launch more programs to bring in new clients and fields of work. Skilled accounting and accessible accounting software for marketing agencies can help you improve your agency’s financial health and sustainability for continued success into the future.

How Do Law Firms Benefit by Using CFO Law Firm Professionals?

Outsourced CFO law firm professionals bring a particular skill set to a law firm. A CFO is experienced in providing financial reporting, such as cash flow, balance sheets, profit and loss statements, and managerial reports. They are responsible for handling cash management and banking activities. Law firms can turn to an outsourced CFO to give them an objective opinion of financial opportunities and help them make decisions regarding capital allocation.

A CFO will assist a law firm in making data-driven decisions. Small firms and solo attorneys often face financial difficulties because their choices may be driven by emotion or guided by a limited view of their short-term and long-term financial situation.

A CFO is trained to allocate resources and handle project revenue. This is why a CFO is a must for any firm looking to grow.

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How Do You If You Need Help from a CFO Law Firm Professional?

Hiring an outsourced CFO will require an investment on the part of your firm. However, it is considerably less than the hundreds of thousands of dollars your firm would spend if they added an in-house CFO.

Knowing when is the right time to outsource a CFO is different for each firm. Suppose you are finding yourself asking your bookkeeper or accountant questions that they can’t answer or you are having a hard time understanding the advice of your tax preparer. In that case, this may be a sign that your business has reached a point where it needs additional assistance.

If you are looking to grow your firm or become aware that your firm is bleeding cash, you may need a CFO to help right the ship. With smaller firms, CFOs manage tax prep and bookkeeping, and they see to it that the day-to-day work is completed accurately.

Even if you have a good handle on your firm’s financials, you will not have the same insight into your firm’s fiscal situation as someone who solely focuses on that aspect of your firm. Working with a CFO frees up time to allow you and the other lawyers to focus on keeping clients happy and moving things to the next level of profitability. It lets you stop focusing on financial details and focus on decision-making and high-level management.

Things to Consider Before Outsourcing a CFO

Before taking on any more expenditures, think about your cash flow. A CFO can make a significant difference if your firm makes a lot of money some months and then goes months with little or no payments. For example, you may work on a contingency fee plan that doesn’t get paid until the case is resolved. Or your clients may pay an upfront fee, but there are no payments until months or years later.

You want an outsourced CFO who can do more than think in terms of debits and credits. You want someone that has the mindset of an entrepreneur. They should be willing to learn the ins and outs of your law firm, including how your revenue is generated. A good CFO will have the ability to communicate with peers and partners in the firm, adding to the overall dynamic of your firm.

Investing for Growth

If your firm does not have an outsourced CFO, you will spend a lot of your precious time handling your firm’s finances. Fusion CPA invites you to get your business on track for mindful growth. Our team of CFOs is with you every step of the way. We take advantage of innovative technology and can help you stabilize your business finances today. Learn more by clicking the button below to schedule a discovery call.

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This blog article is not intended to be the rendering of legal, accounting, tax advice or other professional services. Articles are based on current or proposed tax rules at the time they are written and older posts are not updated for tax rule changes. We expressly disclaim all liability in regard to actions taken or not taken based on the contents of this blog as well as the use or interpretation of this information. Information provided on this website is not all-inclusive and such information should not be relied upon as being all-inclusive.