Scorecard Examples: The scorecards that you use will vary based on what your company does. Let’s say that you work in the entertainment industry and book musicians and actors. Your social media scorecards should include the number of times that followers share videos of the talent and how often they like the videos and photos that you post. Those who work in the health care industry can use similar metrics. You’ll want to track factors such as the comments that followers made on your posts and how often they agreed or disagreed with your content. Whatever gets measured can be improved. If you’re just firing in the dark you won’t make the most of social media posting.

Tracking Employee Performance: Using a KPI in social media can help you track employees’ performance. Many small business owners do not have enough cash in their budgets to pay for a marketing department. Having one employee or a small group handle your social media accounts on top of their regular job duties can save you some money and still let you engage with customers. You can use standard KPIs, including revenue and marketing. Employees receive scorecards that show well how they performed in each key area. The scorecards can help them understand what they need to do better in the future too.

Using the Right Platforms: You need to do market research to see what platforms your audience uses the most. Also, make sure that graphics are sized correctly for the platform in mobile and desktop. Once you create a public page, you can invite others to like your page and view your content. Make sure that you include contact information to help potential customers reach out.

Social Media Tracking: All of the top social media sites can help you engage with customers and answer any questions that they have as well as connect with them on a different level. Engagement is the top KPI in social media as it shows how likely your followers to share and link posts. You may want to track your sales revenue and generated leads too.