How NetSuite & Salesforce Integrations Can Benefit Your Business

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With technology and automation software taking the world by storm, your business would be falling behind if it does not implement the software available to help it thrive efficiently.

NetSuite and Salesforce software integrations, for example, are the combination your business needs to stay competitive.

Salesforce is a client relationship management software that helps businesses better handle sales and marketing. Having Salesforce integrated with your NetSuite accounting software is not only beneficial for customer relationship management (CRM), and enterprise resource planning (ERP) functions but the combined functionality of these software can help to save you time as it improves the efficiency of your business.

The benefits of NetSuite and Salesforce integration

While synchronized financial reports that are updated as sales happen within your business, is an obvious perk of the NetSuite-Safesforce integration, there are a number of other ways in which your business can benefit from linking the data of this software. We take a look.

1. Tailored and improved sales offering: With a full record of past purchases, billing and communication information with clients, sales professionals within your business have the information they need at their fingertips to upsell current clients or re-sign past ones. They also have a greater chance of securing the right type of client for your business, as your NetSuite data will indicate poor paying clients, which the sales division will be aware not to approach for new business.

2. Improved customer experience: Not only does a NetSuite and Salesforce integration aid in offering more tailored products and services, but it can also push businesses to provide a better customer experience overall. Gone are the days when clients need to wait for tedious red tape when it comes to processing returns and refunds, or when wanting an order status, tracking information or billing queries. Your software integration allows you to access these with ease.

3. Accurate financial reporting and data capturing: With NetSuite and Salesforce integration, you no longer need to record sales manually. The integration offers updated sales data as transactions take place, updating your ledgers to ensure that reporting is current and reflects the most recent sales transactions within your business. This not only allows you to take more informed business decisions, but also offers your stakeholders an accurate and updated view of your financial position.

4. Increased operational efficiency: If data capturing and/or invoice-creation and capturing is the bane of your existence then integrating NetSuite and Salesforce will save you a lot of frustration. Not only does Salesforce take care of order management , but the integration will take care of the sales process from lead to finish. This means that once Salesforce generates an order, invoicing and billing will automatically be taken care of too. But because of the integration, you won’t even have to be concerned about it being recorded in the accounts receivable financial records.

5. Better business insights: Having accurate and up-to-date financial data giving insights into customer behavior, sales trends, and profitability, will enable your business to have a bird’s eye view of where it is thriving and where it needs to improve. Through this integration, your business may discover opportunities to launch new products, approach investors or pull back on an underperforming product line. This integration will enable your businesses to make decisions with confidence, as they would be data-driven.

The accounting industry continues to grow thanks to the great strides in technological advancement. If your business makes use of accounting software and other tools and technologies that streamline operations and reporting, it is important to ensure that the software setup and integration are done correctly – this will save your business the headache of incorrect records and more. If your business would like to implement accounting tools to streamline accounting processes and make them more efficient, our experts can help. Schedule a discovery call with us for insights into how you can use technology to the advantage of your business.

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