Just because the product you are marketing only targets a small group of people, this does not mean that you can assume you know the needs and wants of your target market.
In fact, it takes additional research to create a niche market strategy that will be effective. Think of it like this: everyone needs shoes. However, only a small group of people are looking for eco-friendly shoes in Atlanta, Georgia.
Segmentation is at the heart of defining your target market. You need to deep dive into who your customers are. This includes understanding things like marital status, age range, and income. The smaller your market, the better acquainted you need to be with your customers.
It is virtually impossible for you to reach out to every single customer in your niche to learn more about them. You may benefit from using data-driven market research software. This software allows you to create periodic, continuous, and complex surveys to better understand the market environment. The software makes it possible for you to visualize data online and in real-time. Competitive Compass, CYS, Nfield, and Discuss.io are some examples of software you might use.